Piero does not enjoy talking about himself, he doesn’t like writing, he gets nervous just thinking about it, he says he doesn’t manage.
He is just interested in taking pictures, and I understand him, that is why I will try to describe him. Anyways, there is no need to resort to poetry to contextualise his work. It is enough for you to scroll infinitely on his instagram channel (@therainbow_is_underestimated), without a further a do.
So, you might ask, what then?
Well, in a day and age where the field of artistic expression is evermore caught up in the loop of a multiplicity of duties: it has to communicate, it has to justify the overexposure of a generation of unemployed creatives, it has to evangelise and at times is even expected to save the world. All this, slowly forms an evermore boring creative landscape. I lose myself in Piero Percoco’s work, there is nothing of the aforementioned constraints, there are only square photographs, the colours of a small town in the south of Italy filled with dyed haired women, elderly people at the beach, children playing, hyper-caloric home cooked meals, plastic dining tables, curtains, bald people, fat people, neighbours, dogs, Piero’s grandma, his sister, lowered shutters and old cars.
Edition of 500 copies. Edited and Designed by Jason Fulford.